Glade Candles Browsing through the
November 2006 issue of Ebony magazine, I found an advertisement for Glade. Advertising and introducing the scented oil candles trio, these Christmas fragrances include apple cinnamon, French vanilla, and glistering snow. The image is very family oriented, suggesting that the product can be essential and enjoyable by a wide audience and doesn’t discriminate against age or gender. Glancing at this Ad, I was reminded of my family, home sweet home, and of course the holidays.
The female and male subjects in this Ad appear to be admiring the candles in their own way. These are my critiques of the personal revelations the members of this family are experiencing while viewing the candles: The father is maybe enjoying the smell, the mother, possible having a discussion with someone about the candles, and the young girl dazed by something she finds interesting (color, brightness of flame, etc).
Another important factor is the consumer would receive three candles if purchased, which would make this a money-saving product. The description of this Ad states, “Quickly fills the while room with style and your favorite holiday scents. They’ll get everyone’s attention.” And indeed, it gets everyone’s attention, as we observed in the family portrait.
This advertisement for Glade candle’s is very calm, smooth, and suttle, but the candles are being glorified is a very powerful way. As if to say, these are the best and are ranked higher than any other. Personally, it also seems to have some type of religious significance.
November 2006 issue of Ebony magazine, I found an advertisement for Glade. Advertising and introducing the scented oil candles trio, these Christmas fragrances include apple cinnamon, French vanilla, and glistering snow. The image is very family oriented, suggesting that the product can be essential and enjoyable by a wide audience and doesn’t discriminate against age or gender. Glancing at this Ad, I was reminded of my family, home sweet home, and of course the holidays.
The female and male subjects in this Ad appear to be admiring the candles in their own way. These are my critiques of the personal revelations the members of this family are experiencing while viewing the candles: The father is maybe enjoying the smell, the mother, possible having a discussion with someone about the candles, and the young girl dazed by something she finds interesting (color, brightness of flame, etc).
Another important factor is the consumer would receive three candles if purchased, which would make this a money-saving product. The description of this Ad states, “Quickly fills the while room with style and your favorite holiday scents. They’ll get everyone’s attention.” And indeed, it gets everyone’s attention, as we observed in the family portrait.
This advertisement for Glade candle’s is very calm, smooth, and suttle, but the candles are being glorified is a very powerful way. As if to say, these are the best and are ranked higher than any other. Personally, it also seems to have some type of religious significance.
